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Tag: #HyderabadFashion

SHREE Opens First Retail Store in Hyderabad, Plans 20-25 More Outlets Across Telangana

Hyderabad, September 6, 2026: In a significant expansion move, SHREE, a leading women’s ethnic wear brand, has officially opened its first retail outlet in Hyderabad at TNR North City Mall. This marks the brand’s entry into the Telangana market, with ambitious plans to establish a strong retail footprint across the state.

Grand Launch and Store Details

The new 1,500 sq. ft. store was inaugurated on Sunday by Femina Miss India Telangana 2026, Ramya Kailasa, alongside SHREE co-founders Sandeep Kapoor and Sheetal Kapoor. The store showcases SHREE’s extensive range of women’s ethnic and contemporary wear, offering customers a premium shopping experience in a spacious, well-designed retail environment.

Aggressive Expansion Plans

SHREE is not stopping at just one store. The brand has announced plans to open 20 to 25 additional stores across Telangana over the next two years, with the goal of strengthening its retail presence in the state by 2028. This aggressive expansion strategy underscores the company’s confidence in Hyderabad’s growing retail market and the evolving needs of working women in the region.

Product Range and Craftsmanship

The Hyderabad outlet features SHREE’s comprehensive collection, including:

  • Sarees
  • Kurtas and kurta sets
  • Kurtis and tunics
  • Co-ords and wide-leg pants
  • Leggings

The collections are crafted from premium fabrics such as cotton, linen, Banarasi silk, and chiffon, all designed in-house under the brand’s private label. This focus on quality fabrics and in-house design ensures that SHREE maintains control over both the aesthetic and the craftsmanship of its products.

Leadership Perspectives

Confidence in Telangana’s Market

Sandeep Kapoor, Chairman and Managing Director of SHR Lifestyles Private Limited, expressed optimism about the expansion:

“The company was confident about expanding in Telangana based on its existing online customer base.”

He also highlighted the broader socioeconomic impact of the expansion:

“The planned expansion would also create employment opportunities and support local tailoring units and skilled artisans.”

Meeting the Needs of Modern Women

Co-founder Sheetal Kapoor emphasized why Hyderabad was a strategic choice:

“Hyderabad’s growing retail market and the evolving needs of working women made the city an important market for the brand.”

She also pointed out the unique value of a physical retail presence:

“The physical store would allow customers to experience the fit and fabrics of the collections, something that online shopping could not fully provide.”

Strategic Context: From Online to Omnichannel

SHREE’s entry into Hyderabad represents a classic omnichannel strategy. The brand already has an established online customer base in Telangana, which provided the data and confidence to invest in physical retail. By opening brick-and-mortar stores, SHREE is addressing a key limitation of e-commerce: the inability to touch, feel, and try on ethnic wear before purchase.

This hybrid approach allows the brand to:

  • Build stronger customer relationships through in-person experiences
  • Reduce return rates by allowing customers to check fit and fabric quality
  • Create brand awareness and visibility in a competitive market
  • Support local employment and artisan communities

SHREE’s National and Global Footprint

With this Hyderabad launch, SHREE now operates more than 130 stores across India and in overseas markets. The brand has positioned itself as a key player in the women’s ethnic wear segment, competing with both traditional retailers and modern D2C (direct-to-consumer) brands.

Looking Ahead

As SHREE embarks on its ambitious Telangana expansion, the brand is well-positioned to capitalize on several favorable trends:

  • The growing purchasing power of working women in Tier-1 and Tier-2 cities
  • The increasing demand for high-quality, affordable ethnic wear
  • The shift toward organized retail in the ethnic fashion segment
  • Hyderabad’s emergence as a major retail and technology hub

With 20-25 stores planned by 2028, SHREE is betting big on Telangana. If successful, this expansion could serve as a blueprint for entering other high-growth Indian states.

Beyond the Metros: Why India’s Top Couturiers Are Betting Big on Hyderabad, Chennai, and Beyond

For decades, the map of Indian luxury fashion was drawn with just two cities in mind: Delhi and Mumbai. If a designer wanted to showcase their finest couture, they opened a flagship store in the capital or the financial hub. But today, a massive geographical shift is underway. India’s most celebrated couturiers are looking beyond the traditional fashion capitals, placing their biggest bets on emerging luxury powerhouses like Hyderabad, Chennai, Bengaluru, and Ahmedabad.

The Rise of the New Luxury Hubs

The driving force behind this migration is undeniable economic gravity. Cities like Hyderabad and Chennai have evolved into massive hubs for IT, biotechnology, and global business, creating a booming demographic of high-net-worth individuals (HNIs) and ultra-high-net-worth individuals (UHNIs).

These cities are no longer just regional centers; they are wealthy, cosmopolitan ecosystems with a deep appreciation for heritage, art, and luxury. For top-tier fashion houses, ignoring the immense purchasing power and vibrant wedding markets of South and West India is simply no longer an option.

Beyond the Trunk Show: The Demand for Experiential Retail

In the world of high-end couture, a garment is only half the product; the other half is the experience. While multi-brand trunk shows in luxury hotel suites were once the standard way to reach these markets, they are no longer enough.

Today’s affluent consumer in Hyderabad or Chennai wants the full, immersive brand experience. They want to walk into an opulent, multi-storied flagship boutique, sip artisanal tea in a private styling lounge, and receive bespoke, personalized service in an environment that reflects the grandeur of the garments. By establishing permanent, lavish retail footprints in these cities, designers are offering a level of exclusivity and convenience that traveling to Delhi or Mumbai simply cannot match.

The Evolving Profile of the Indian Couture Consumer

The modern Indian couture consumer is vastly different from their predecessor. They are well-traveled, digitally savvy, and globally aware, yet they remain deeply rooted in their cultural heritage.

When it comes to milestone events—especially the massive, multi-day Indian wedding—they are willing to invest heavily in bespoke, heirloom-quality pieces. However, they expect the same level of luxury, accessibility, and personalized attention in their hometown as they would get in Paris or New York. By bringing their ateliers directly to these consumers, couturiers are building deeper, long-lasting relationships with a highly loyal, high-spending clientele.

A Strategic Masterstroke for the Future

This expansion is not just about retail real estate; it is a strategic masterstroke to capture the next generation of luxury buyers. By establishing a physical presence in cities like Bengaluru and Chennai, fashion houses are embedding themselves into the local cultural and social fabric. They are sponsoring local art events, collaborating with regional craftsmen, and becoming a permanent fixture in the city’s luxury lifestyle landscape.

Looking Ahead

The democratization of luxury fashion in India is well and truly here. As wealth continues to decentralize and regional economies grow, the definition of an “Indian fashion capital” will only continue to expand. For India’s top couturiers, the message is clear: the future of bespoke luxury isn’t just in the metros; it is in the thriving, wealthy, and culturally rich cities that lie beyond them.