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Tag: #TelanganaBusiness

SHREE Opens First Retail Store in Hyderabad, Plans 20-25 More Outlets Across Telangana

Hyderabad, September 6, 2026: In a significant expansion move, SHREE, a leading women’s ethnic wear brand, has officially opened its first retail outlet in Hyderabad at TNR North City Mall. This marks the brand’s entry into the Telangana market, with ambitious plans to establish a strong retail footprint across the state.

Grand Launch and Store Details

The new 1,500 sq. ft. store was inaugurated on Sunday by Femina Miss India Telangana 2026, Ramya Kailasa, alongside SHREE co-founders Sandeep Kapoor and Sheetal Kapoor. The store showcases SHREE’s extensive range of women’s ethnic and contemporary wear, offering customers a premium shopping experience in a spacious, well-designed retail environment.

Aggressive Expansion Plans

SHREE is not stopping at just one store. The brand has announced plans to open 20 to 25 additional stores across Telangana over the next two years, with the goal of strengthening its retail presence in the state by 2028. This aggressive expansion strategy underscores the company’s confidence in Hyderabad’s growing retail market and the evolving needs of working women in the region.

Product Range and Craftsmanship

The Hyderabad outlet features SHREE’s comprehensive collection, including:

  • Sarees
  • Kurtas and kurta sets
  • Kurtis and tunics
  • Co-ords and wide-leg pants
  • Leggings

The collections are crafted from premium fabrics such as cotton, linen, Banarasi silk, and chiffon, all designed in-house under the brand’s private label. This focus on quality fabrics and in-house design ensures that SHREE maintains control over both the aesthetic and the craftsmanship of its products.

Leadership Perspectives

Confidence in Telangana’s Market

Sandeep Kapoor, Chairman and Managing Director of SHR Lifestyles Private Limited, expressed optimism about the expansion:

“The company was confident about expanding in Telangana based on its existing online customer base.”

He also highlighted the broader socioeconomic impact of the expansion:

“The planned expansion would also create employment opportunities and support local tailoring units and skilled artisans.”

Meeting the Needs of Modern Women

Co-founder Sheetal Kapoor emphasized why Hyderabad was a strategic choice:

“Hyderabad’s growing retail market and the evolving needs of working women made the city an important market for the brand.”

She also pointed out the unique value of a physical retail presence:

“The physical store would allow customers to experience the fit and fabrics of the collections, something that online shopping could not fully provide.”

Strategic Context: From Online to Omnichannel

SHREE’s entry into Hyderabad represents a classic omnichannel strategy. The brand already has an established online customer base in Telangana, which provided the data and confidence to invest in physical retail. By opening brick-and-mortar stores, SHREE is addressing a key limitation of e-commerce: the inability to touch, feel, and try on ethnic wear before purchase.

This hybrid approach allows the brand to:

  • Build stronger customer relationships through in-person experiences
  • Reduce return rates by allowing customers to check fit and fabric quality
  • Create brand awareness and visibility in a competitive market
  • Support local employment and artisan communities

SHREE’s National and Global Footprint

With this Hyderabad launch, SHREE now operates more than 130 stores across India and in overseas markets. The brand has positioned itself as a key player in the women’s ethnic wear segment, competing with both traditional retailers and modern D2C (direct-to-consumer) brands.

Looking Ahead

As SHREE embarks on its ambitious Telangana expansion, the brand is well-positioned to capitalize on several favorable trends:

  • The growing purchasing power of working women in Tier-1 and Tier-2 cities
  • The increasing demand for high-quality, affordable ethnic wear
  • The shift toward organized retail in the ethnic fashion segment
  • Hyderabad’s emergence as a major retail and technology hub

With 20-25 stores planned by 2028, SHREE is betting big on Telangana. If successful, this expansion could serve as a blueprint for entering other high-growth Indian states.

PepsiCo Leases 91,314 Sq Ft Office Space in Hyderabad for ₹35 Crore

Hyderabad’s position as India’s premier destination for Global Capability Centers (GCCs) continues to strengthen, with another major multinational corporation making a significant real estate commitment. PepsiCo India Capability Center LLP has officially leased over 91,000 square feet of premium office space in the city’s rapidly growing Kokapet micro-market, signaling a major expansion of its Indian operations.

The Deal in Numbers

According to recent real estate data, the comprehensive five-year lease agreement includes the following key details:

  • Location: 6th and 7th floors of Laxmi Infobahn Tower 4, Kokapet, Hyderabad.
  • Total Area: 91,314 sq ft of chargeable, Grade-A office space.
  • Financials: A monthly rent of approximately ₹52.96 lakh (pegged at ₹58 per sq ft), bringing the total estimated lease value to ₹35 crore over the five-year term.
  • Lease Terms: The agreement, which commenced on March 13, 2026, includes a standard 5% annual rent escalation and a security deposit of ₹4.76 crore paid to the landlord, GAR & Son Builders LLP.

Strategic Significance: Why Hyderabad and Kokapet?

This substantial investment is not just a real estate transaction; it is a strategic vote of confidence in Hyderabad’s thriving talent ecosystem and robust IT infrastructure.

Kokapet, often dubbed the “Next Gen IT Hub” of Hyderabad, has rapidly evolved from an emerging suburb into a premier enterprise corridor. With its proximity to the Outer Ring Road (ORR), world-class social infrastructure, and a concentration of Grade-A commercial developments, it has become the address of choice for global tech and corporate giants looking to establish or expand their GCCs.

As Raja Seetharaman, Co-founder of Propstack, noted on the deal:

“PepsiCo’s expansion of ~91,000 sq ft at Laxmi Infobahn underscores the relentless appetite global giants have for Grade-A GCC assets in Hyderabad. Kokapet continues to establish itself as a premier enterprise corridor, backed by robust infrastructure and sustained institutional demand.”

Fueling the GCC Boom in Telangana

PepsiCo’s move aligns with a broader, unstoppable trend in Hyderabad’s commercial real estate sector. Over the past few years, the city has consistently attracted top-tier multinational companies across sectors like technology, pharmaceuticals, finance, and FMCG. These organizations are drawn to Hyderabad’s deep pool of specialized STEM talent, proactive government policies, and high quality of life.

By expanding its Capability Center, PepsiCo is positioning itself to drive innovation, digital transformation, and advanced analytics from the heart of India, supporting its global business objectives.

Looking Ahead

As the lease takes full effect, the Laxmi Infobahn Tower 4 will see an influx of top-tier corporate talent, further boosting the local economy, retail, and hospitality sectors in the Kokapet vicinity.

For Hyderabad, deals of this magnitude reinforce its narrative not just as India’s “Cyberabad,” but as a mature, globally integrated hub capable of hosting the world’s most recognized brands. As more Fortune 500 companies follow suit, Hyderabad’s skyline—and its economic footprint—will only continue to rise.