SHREE Opens First Retail Store in Hyderabad, Plans 20-25 More Outlets Across Telangana
Hyderabad, September 6, 2026: In a significant expansion move, SHREE, a leading women’s ethnic wear brand, has officially opened its first retail outlet in Hyderabad at TNR North City Mall. This marks the brand’s entry into the Telangana market, with ambitious plans to establish a strong retail footprint across the state.
Grand Launch and Store Details
The new 1,500 sq. ft. store was inaugurated on Sunday by Femina Miss India Telangana 2026, Ramya Kailasa, alongside SHREE co-founders Sandeep Kapoor and Sheetal Kapoor. The store showcases SHREE’s extensive range of women’s ethnic and contemporary wear, offering customers a premium shopping experience in a spacious, well-designed retail environment.
Aggressive Expansion Plans
SHREE is not stopping at just one store. The brand has announced plans to open 20 to 25 additional stores across Telangana over the next two years, with the goal of strengthening its retail presence in the state by 2028. This aggressive expansion strategy underscores the company’s confidence in Hyderabad’s growing retail market and the evolving needs of working women in the region.
Product Range and Craftsmanship
The Hyderabad outlet features SHREE’s comprehensive collection, including:
- Sarees
- Kurtas and kurta sets
- Kurtis and tunics
- Co-ords and wide-leg pants
- Leggings
The collections are crafted from premium fabrics such as cotton, linen, Banarasi silk, and chiffon, all designed in-house under the brand’s private label. This focus on quality fabrics and in-house design ensures that SHREE maintains control over both the aesthetic and the craftsmanship of its products.
Leadership Perspectives
Confidence in Telangana’s Market
Sandeep Kapoor, Chairman and Managing Director of SHR Lifestyles Private Limited, expressed optimism about the expansion:
“The company was confident about expanding in Telangana based on its existing online customer base.”
He also highlighted the broader socioeconomic impact of the expansion:
“The planned expansion would also create employment opportunities and support local tailoring units and skilled artisans.”
Meeting the Needs of Modern Women
Co-founder Sheetal Kapoor emphasized why Hyderabad was a strategic choice:
“Hyderabad’s growing retail market and the evolving needs of working women made the city an important market for the brand.”
She also pointed out the unique value of a physical retail presence:
“The physical store would allow customers to experience the fit and fabrics of the collections, something that online shopping could not fully provide.”
Strategic Context: From Online to Omnichannel
SHREE’s entry into Hyderabad represents a classic omnichannel strategy. The brand already has an established online customer base in Telangana, which provided the data and confidence to invest in physical retail. By opening brick-and-mortar stores, SHREE is addressing a key limitation of e-commerce: the inability to touch, feel, and try on ethnic wear before purchase.
This hybrid approach allows the brand to:
- Build stronger customer relationships through in-person experiences
- Reduce return rates by allowing customers to check fit and fabric quality
- Create brand awareness and visibility in a competitive market
- Support local employment and artisan communities
SHREE’s National and Global Footprint
With this Hyderabad launch, SHREE now operates more than 130 stores across India and in overseas markets. The brand has positioned itself as a key player in the women’s ethnic wear segment, competing with both traditional retailers and modern D2C (direct-to-consumer) brands.
Looking Ahead
As SHREE embarks on its ambitious Telangana expansion, the brand is well-positioned to capitalize on several favorable trends:
- The growing purchasing power of working women in Tier-1 and Tier-2 cities
- The increasing demand for high-quality, affordable ethnic wear
- The shift toward organized retail in the ethnic fashion segment
- Hyderabad’s emergence as a major retail and technology hub
With 20-25 stores planned by 2028, SHREE is betting big on Telangana. If successful, this expansion could serve as a blueprint for entering other high-growth Indian states.