From the Pitch to the Boardroom: Why Top Indian Cricketers Are Making Hyderabad Their Business Hub
Hyderabad, October 2026 – For decades, the traditional post-retirement playbook for Indian cricketers involved opening a local cricket academy or a modest restaurant. Today, that narrative has been completely rewritten. A new generation of cricketing superstars is leveraging their immense brand equity to build diverse, high-value business empires—and increasingly, they are choosing Hyderabad as their preferred destination for these ventures.
From MS Dhoni and Virat Kohli to Sachin Tendulkar and Mohammed Siraj, the City of Pearls is witnessing an unprecedented influx of cricket-led investments spanning sports tech, premium hospitality, wellness, and advanced manufacturing.
The Cricket Titans and Their Hyderabad Ventures
1. MS Dhoni: Redefining Sports and Wellness with ‘7Padel’
Captain Cool recently made waves by launching 7Padel MS Dhoni in the upscale neighborhood of Jubilee Hills. Spanning 15,000 sq. ft., this isn’t just a sports facility; it’s a holistic “Sports + Fitness + Recovery + Social Space” concept. Co-founded with PadelPark India, the venue features state-of-the-art padel courts, a gym, recovery suites (sauna, ice bath, infrared room), a yoga/pilates studio, and a viewing gallery. It caters to everyone from beginners to seasoned athletes, tapping into India’s rapidly growing padel community (estimated at over 1.25 lakh active players).
2. Virat Kohli: Elevating the Dining Experience
Former Indian captain Virat Kohli brought his premium lifestyle brand to the city with One8 Commune, located in HITEC City’s Sattva Knowledge City. Moving beyond a standard restaurant, One8 Commune offers a curated blend of high-end dining, lifestyle retail, and social experiences. This adds to Kohli’s already robust portfolio, which includes strategic stakes in Blue Tribe Foods, Rage Coffee, and Acko (Digit) General Insurance.
3. Mohammed Siraj: A Homecoming Hospitality Venture
Hyderabad’s own pace sensation, Mohammed Siraj, has channeled his deep personal connection to the city into a tangible business. He recently opened Joharfa – Taste Above the Rest, a premium restaurant on Road No. 10, Banjara Hills, proving that local heroes can successfully translate their civic pride into thriving commercial brands.
4. Ambati Rayudu: Multi-Level Social Dining
Former Indian middle-order stalwart and Hyderabad local, Ambati Rayudu, has also entered the hospitality sector. He launched Barracks & Anteroom in Sainikpuri, a unique multi-level dining and social space concept designed to offer patrons a premium, immersive community experience.
5. VVS Laxman: Nurturing the Next Generation
While many focus on hospitality, Hyderabad legend VVS Laxman has doubled down on his core expertise. The VVS Sports Academy, located at the Srinidhi International School campus in Moinabad, continues to be a premier destination for identifying and training young, raw cricketing talent in the region.
6. Sachin Tendulkar: Strategic Manufacturing Investments
The Master Blaster’s connection to Hyderabad goes beyond the IPL. In 2023, Sachin Tendulkar made a strategic investment in Azad Engineering, a Hyderabad-based manufacturing powerhouse. The company produces high-precision engineering components for critical sectors like aerospace, energy, defense, and oil & gas. Notably, Tendulkar is joined in this venture by other sporting icons like PV Sindhu, Saina Nehwal, and VVS Laxman, highlighting the city’s appeal for serious, long-term industrial investments.
Why Hyderabad? The Strategic Advantage
With numerous tier-1 cities in India, why is Hyderabad becoming the unanimous choice for cricketing entrepreneurs? The reasons are multifaceted:
- A Massive, Passionate Cricket Market: Hyderabad is a proven cricketing hotbed. With a fervent fan base, a strong IPL franchise (Sunrisers Hyderabad), regular international matches, and a deep pool of local talent, the city offers a highly receptive audience for sports-related brands and academies.
- Demographic Dividend & Lifestyle Demand: The city’s booming IT, pharma, and aerospace sectors have attracted a massive, young, affluent population. This demographic has a high disposable income and a growing appetite for premium lifestyle experiences, wellness centers, and unique dining concepts.
- Business-Friendly Ecosystem: Telangana’s proactive government policies, robust infrastructure (like the ORR and expanding metro), and ease of doing business make it an attractive destination for both service-oriented and manufacturing investments.
- Brand Synergy: Cricketers are no longer waiting for retirement to start businesses. They are actively leveraging their peak on-field visibility and massive social media followings to drive immediate footfall and brand recognition for their off-field ventures.
Looking Ahead
The convergence of cricketing stardom and Hyderabad’s dynamic economic landscape is creating a powerful synergy. These ventures are no longer just vanity projects; they are sophisticated, well-capitalized businesses that create jobs, elevate the city’s lifestyle quotient, and put Hyderabad on the map as a premier destination for sports and hospitality innovation.
As more athletes look to diversify their portfolios, Hyderabad’s blend of cricketing passion, youthful energy, and industrial strength ensures it will remain at the top of their investment wish lists for years to come.